About Ravi Gour

I am young and dynamic in nature, Ready to explore new things....

Simple Management Lessons from The Batman

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Taking a break from management books, posts on linkedin, TED talks, and pep-talks from the Boss (?), I happened to pick up a comic book at the airport bookstore.

There’s no arguing that The Batman is the most iconic character among superheroes (and I sincerely hope the image stays iconic even after Bat-fleck gets out of the cave – hence this article while we still have Bat-bale fresh in our memory!)

Batman has no superpowers and no super human strength. He is subject to the limitations that apply to human physical capabilities and wit. Yes, he is super-rich and can afford such pass-time as crime-fighting for Gotham’s sake!

Over the years, he has had no career change. The Batman is consistent in his dedication and pursuit to save Gotham. And that’s quite commendable ’cause his job description had the words, “deal with nutcases like The Joker, The Penguin and Ra’s al Ghul everyday!”

How does he do it? And what’s that got to do with regular office going folk, making a living and advancing their careers … and on a much leaner bank account compared to the primary resident of Wayne Manor?

Here are some key lessons observed from The Caped Crusader’s mission over the years.

  1. Train Mind and Body. Everyday :

Batman needs to be at his optimum fitness levels everyday. His Job Description requires him to make quick (life & death) decisions, rational judgments and Holmes-like deductions to solve cases. Working out and meditating is the only way he can keep himself sane and battle ready.

Regular training can help one cope with taking the punches and still keep going. Tough days in office and long work trips take a toll on the body so much that even The Joker won’t think it funny!

In a small step towards being The Dark Knight in the office, check out this Batman workout

  1. The Utility Belt

Batman keeps The Utility Belt packed with tools for every imaginable situation. Other SuperHeroes don’t even seem to have pockets in their pants, and here Batman innovated the belt to ensure comfort and practicality!

The Utility Belt is quite the metaphor for “Being prepared”. For someone in a business or client facing role, the equivalent of a “Utility Belt” could be a “meeting kit” or a well organized folder.

The tools inside could be research, record of historic discussions, list of resolved / unresolved issues, tailored prezis, hand-outs, sample documents, and even a “backup” on cloud or thumb drive when your sidekick laptop is all tied up at security!

  1. Overcoming Fears

Being in a Bat Suit is the biggest indication of Batman’s triumph over his own fear of… Bats! Batman took time to understand his weakness and turned it into his biggest strength. He created an image which capitalized on the fear psychosis associated with Bats. The outcome of that, everyone knows, gives him that extra-second to turn any situation to his advantage.

Fear, as we know it, has a negative effect on one’s confidence and self-esteem. People have unwarranted and imagined fears that hamper personal growth and development. Students fear exams, employees fear appraisals (!), HR fears being bypassed by candidates and line managers!

Techniques such as visualization, meditation or setting of “small achievable goals” can help in easing fears and increasing positivity and motivation.

  1. Data Analysis, Research and Insight

Picture This: Bat Cave. Bat Computer. Bat Login. Bat Search. Bat Analysis!

An observation derived from reading comics – Batman seems to be the Original proponent of the “Big Data” concept! An unsung hero, yet again.

From Hi-Tech SONAR devices to trace the whereabouts of The Joker to studying behaviour patterns of every villain, Batman relies a lot on hard data.

While organizations rely regularly on data – for market or industry research, forecasting business pipelines and measuring KPIs to social media marketing campaigns – there is enough data to derive in our individual lives. Such data can provide basic analysis and insights to ensure a better living. One can track and monitor energy levels through the day (think sugary foods and that afternoon slump in energy), count reps in the gym, measure time spent on certain tasks or figure the best time of day to study or draft contracts and proposals!

Not to End up “Just Following Up” Email

 

 

Just wanted to check in with you and see if you’d had a chance to check out my proposal for the 4 of July Business Party.

What? Really?

The opening to my blog post didn’t provide you with any value or reason to continue reading. I hate to admit it, but I even do it every now and then. So why do we still use it when we’re following up with prospects? Because sometimes we’re selfish and lazy. But messages like that are annoying and disruptive to the recipient.

 

The problem is that we all know that following up is critical to closing deals. According to Referral Squirrel:

  • 2% of sales are made on the First contact.
  • 3% of sales are made on the Second contact.
  • 5% of sales are made on the Third contact.
  • 10% of sales are made on the Fourth contact.
  • 80% of sales are made on the Fifth to Twelfth contact.

However…

  • 48% of sales people never follow up with a prospect.
  • 25% of sales people make a second contact and stop.
  • 12% of sales people make three contacts and stop.
  • Only 10% of sales people make it more than Three contacts with a prospect.

It is well known that repeat customers and referral business are the two best (and cheapest to acquire) types of business.

We’ve all sent the “just checking in” email before. So what should you be doing instead? Hubspot (one of the Kings of content marketing…along with one of my virtual mentors: Seth Godin “virtual” because he doesn’t know me, I just obsessively read everything he puts out) says that there are three key ways to drastically improve these “check-in” emails:

  1. Google Alerts – Set up a custom Google Alert for your prospect’s company name, competition and industry keywords. That will create a trigger event to customize your follow up email.
  2. LinkedIn Groups – Find a LinkedIn Group that discusses their industry. That will provide you with content and an actual reason to follow up.
  3. Signals Alerts – Signals allows you to track when your prospect is actually opening and/or clicking your email. That way, you know when they open your email and will help you with the timing of your follow up. (By the way, I’m not an affiliate for Hubspot or Signals…I guess I should be…anyway, there are plenty of email tracking services available. Just Google “email tracking software”)

Hubspot has a great slide deck that you can check out by clicking here.

The point is, you don’t get any value out of the emails you receive that say, “Just checking in” so stop sending them out to your clients and prospects and start sending something of value. You can’t afford not to nowadays in the modern world of constant interruption (how many emails, texts, phone calls, snapchats, etc. did you get while reading this 500 word Blog?)

Make sure your clients and prospects know that you are THE thought leader in your space.

How you end your work week: Friday afternoon.

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How you end your work week will not only have a huge impact on how productive you are the following week, but also may determine how relaxed you are over the weekend.

“Successful people tend to adhere to routines in general, so it’s no surprise that the most successful people I know maintain a Friday afternoon routine,” says Michael Kerr, an international business speaker and author of “You Can’t Be Serious! Putting Humor to Work.”

Here are 10 things successful people typically do on a Friday afternoon:

1. They reflect on their accomplishments from the week.It’s far too easy to wallow over what you didn’t accomplish, Kerr says. “Successful people tend to flip that around and remind themselves of just how much progress they did make, even if it’s only ‘small wins.'” Acknowledging and appreciating your accomplishments not only boosts your happiness levels, but it fuels momentum. “A great ritual for team leaders to create is to turn this into a Friday afternoon team huddle tradition, wherein everyone shares their top three accomplishments for the week,” Kerr suggests.

2. They figure out their priorities for the following week. Successful people take time on Friday afternoon to reflect on their professional and personal lives and determine three to five major priorities they want to accomplish for each, says Laura Vanderkam, author of “What the Most Successful People Do Before Breakfast.”

3. They establish a schedule and to-do list for the following week.They don’t just prioritize; they plan, Vanderkam says. “If you assign each priority a deadline, things are likely to get done. You want to hit Monday morning knowing what you need to do, so you’re not wasting that time figuring this out.” Having a plan for Monday also results in a more relaxed weekend, she adds. “Your to-do list won’t be nagging at your brain for two days.”

4. They carve out downtime for the following week. Kerr says driven, successful people can easily fall into the workaholic trap and lose sight of “the long game,” but they always prioritize and plan for downtime. “They think about how they can maintain their work-life balance the following week. They understand that for them to be at their best, to be most productive, and to accomplish everything they need to during the following week, they need to have some free time.”

5. They get organized. “Many successful people I know take 15 to 30 minutes every Friday afternoon to clean out and organize their email files and to clean and organize their office, so that they know they are returning to a fresh, organized start the following week,” Kerr says. “Some find it therapeutic, as it can help clear the psychological clutter as well, and it has become a ritualistic way of capping the end of the week.”

6. They let people know how accessible they’ll be that weekend.Successful people set technology ground rules before leaving, both with themselves and key people around them, Kerr says. They let their staff and coworkers know whether they plan to respond to emails or voice mails over the weekend, and if so, when.

7. They think about their weekend plans. Vanderkam says if you don’t already have weekend plans by Friday afternoon, you should take some time to think about what you’d like to do. Perhaps you’ve been dying to try that new restaurant; you really want to spend time with your kids at the park; or you have errands you’ve been putting off. Take a few minutes, before it’s too late, to make reservations, check the weather, find a babysitter, etc.

“You don’t have to plan every minute, but having a few things you know you’ll enjoy means you’re ready for a weekend of real rejuvenation,” she says.

8. They plan a fun Friday activity. Some successful people have a fun ritual that helps them create a definitive divide between their workweek and weekend. “It may be an afternoon cocktail with a group of friends, an hour of volunteer work, or a regularly scheduled gym workout or game of tennis,” Kerr explains. “What’s key is that it be something they look forward to, so they view it as a reward for reaching the end of the week, and that it’s something that gives them a complete mental shift.”

9. They acknowledge others’ accomplishments and hard work.“One leader I know uses Friday afternoons to either phone or drop by employees’ offices in person to thank them for the work they did during the week,” Kerr says. “She says doing it on Friday afternoon not only helps her employees go home feeling appreciated, happier, and more relaxed, but it also helps her feel better and happier, as well.”

10. They say goodbye to people around the office. A simple, “have a nice weekend” can go a long way. “This is especially important for leaders to do, and especially important on a Friday afternoon to give both yourself and the people you work with a sense of closure to the week and a chance to connect, if even briefly, before everyone departs,” Kerr says.

Secret: To grow big you need to start going small

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We are living through an era of big: Big Data, big vision, The Big Idea, the next “big” thing. Big budgets go to big campaigns. But I want to pause a moment to make the case for “small.” It’s really important for business leaders and marketers today to think about “small” – small campaigns, small tests, and most importantly, small pockets of growth.

Growth can be hard to find but the truth is that for many business, growth is all around you. It’s just a matter of finding it. Consider this: Averages lie. By that I mean that companies need to adapt to dig more deeply into their data to uncover the rich pockets of growth that standard broad calculations often overlook.

My colleagues recently recommended developing “market maps” as a way to systematically identify where the pockets of growth actually are. This is literally about plotting out where all those growth opportunities are (read A game of inches). They cite a wonderful example of a European consumer goods company that analyzed consumer behaviors, which revealed the company had no presence in almost two-thirds of the attainable marketplace. This insight helped the company to adjust its strategy and develop new products to profitably address those gaps, moves that the company projected would grow revenues by 8 to 14 percent over three to five years.

This insight is based on developing a really clear understanding of how customers see the category and tradeoffs they make when making purchase decisions. This is about going deep into discussions with people about how they really make choices – what motivates them, what influences them, what they really care about. Data is helpful, but this level of insight is based on much more intimate and personal levels of interaction.

That more granular approach is evident in how companies think about penetrating into new countries, which is the standard approach. The truth is that companies should be looking at breaking into cities, which have different opportunity profiles from the country at large. When you look at the fashion industry, for example, Shanghai is as large a market as Poland and Portugal. And cities like Tianjin and Chongqing are among the top 20 fastest growing cities for women’s apparel.

This “small” approach even applies to how you connect with customers too. Sometimes it’s the small things you do that matter the most – like when the Soho Grand Hotel offers a guest a pet goldfish.

Yes, you need some big systems to make this work but you really have to think small. Here’s a question every business leader should ask him/herself when embarking on a project: How can I make this smaller?

The Bargain That Is WhatsApp & 4 More Stories You Need To Know Today

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SUCH A DEAL! — There’s been no shortage of opinions on what Facebook paid for WhatsApp, ranging from “I don’t get it” to “You don’t get it.” But the only opinion that matters has now weighed in, and, in his view, WhatsApp was cheap. “I just think that by itself it’s worth more than $19 billion,” Facebook CEO Mark Zuckerberg proclaimed Monday at Mobile World Congress in Barcelona. “The reality is there are very few services that reach a billion people in the world.” The reality is that WhatApp isn’t one of them — it has around 465 million users. But Zuck thinks it can be a billion-member platform, and, again, that’s all that matters.

 

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DIMON IN THE ROUGH — The Financial Times (subscription required) reports that JP Morgan Chase is set to fire “several thousand” more employees, above and beyond a recently announced round of up to 15,000 job cuts. The reason, per the FT: Better tech at branches and plummeting mortgage applications. Official word may come as early as today, when CEO Jamie Dimon speaks at bank’s annual Investor Day, his first address to shareholders since the bank’s record $13 billion settlement with the Feds over allegations of mortgage chicanery. The bank employs more than 250,000 people.

 

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HI, FIVE — The Samsung 5 got a nice enough reception from the tech press, which tossed around words like “refined” and “elegant.” Samsung’s newest flagship smartphone boasts some welcome features, like water resistance, fingerprint sensing, a built-in heart rate monitor, pedometer and fitness tracker. But the low-key kudos award goes to BGR Executive Editor Zach Epstein, who Tweeted: “Galaxy S5 is a nice iteration. Good job focusing on refinement vs feature spam but no BUY ME features.” Let’s hope, for Samsung’s sake, that’s not literally true. The S5 will be available in 150 countries on April 11.

 

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BAD DAY FOR BITCOIN — The virtual currency that’s beginning to attract mainstream attention is facing an “existential crisis” after a leaked document, allegedly from one of the companies which act like banks for the crypto-currency, reveals it was hacked for years. Missing from the Bitcoin exchange in question, Mt. Gox, are a total of 744,408 coins worth some $350 millionBitcoin lost 17% in value in the 24 hours after the revelation, but has since stabilized (to the extent Bitcoin ever does). Mt. Gox was once the biggestBitcoin exchanges and been offline since late Monday. Six other big exchanges — Coinbase, Kraken, Bitstamp, BTC China, Blockchain and Circle — sought to isolate the problem: “This tragic violation of the trust of users of Mt. Gox was the result of one company’s actions and does not reflect the resilience or value of bitcoin and the digital currency industry. As with any new industry, there are certain bad actors that need to be weeded out, and that is what we’re seeing today.”

 

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ELEVATOR PITCH — In what should come as surprise to nobody — seriously, people — the person behind @GSElevator isn’t a Goldman Sachs employee sharing OH 1% disdain for the rest of us. The New York Times‘ Andrew Ross Sorkin blew the lid off this three-year-old prank “after several weeks of reporting,” outing the Tweeter as John Lefevre. The Texas-based bond executive didn’t actually hear anyone at Goldman Sachs (New York/London/Hong Kong, not Texas) say things like: “I never give money to homeless people. I can’t reward failure in good conscience.” He tells Sorkin his parody was aimed broadly at Wall Street, not Goldman Sachs per se. The Wall Street brokerage was circumspect, telling the Times: “We are pleased to report that the official ban on talking in elevators will be lifted effective immediately.” Lefevre’s last Tweet was Feb. 15, leaving his 628,000 followers in the lurch for tone-deaf white shoe firm humor. Worry not! Lefevre has a book deal. Of course.

 

 

The truth about making money online

 

I hear every single day from readers who want to know exactly how I’ve made money with The Simple Dollar or how they can make money doing a similar thing, whether it’s starting a blog or posting Youtube videos or writing ebooks.

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Click on below interesting link to visit Referral webiste:

http://ReferralRound.com/?refer=61912

I’m going to spell all of this out in detail so that the reality of it is as clear as possible.

First of all, the only way to make money consistently online is to produce a lot of content on a very consistent basis. There’s really no other way to do it with any consistency. Sure, someone might throw a video up on Youtube only to see it go viral and get passed around like crazy, but that type of phenomenon is often completely unexpected and heavily based on luck.

The only way to make it work consistently is to produce content every day – or at least several times a week – and do it over and over and over again. You have to treat it like a second job.

Because you’re going to be doing it so often, you need to either be producing stuff you’re excited about or have an incredible work ethic. Ideally, you’ll be doing both at the same time.

If you can’t do that, then anything you do online will be effectively like playing the lottery. You might randomly put up a hit every once in a while, but it won’t be sustainable in any way.

Second, if you’re concerned about earning money during the first year of putting in consistent effort, you’re better off spending your time doing something like Mechanical Turk. Mechanical Turk can earn you a few bucks an hour right from the start, so if you’re just wanting to earn a few bucks right now while clicking around, that’s probably a better approach for you.

So, why aren’t you going to earn a lot of money right away? It’s because there are a few rules that govern how people make money online. These rules seem to be true for everything that makes money online.

Amazon says it can ship items before customers order

 

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Online retail giant Amazon says it knows its customers so well it can start shipping even before orders are placed.

The Seattle-based company, which late last year said it wants to use drones to speed package delivery, gained a patent last month for what it calls “anticipatory shipping,” the Wall Street Journal reports.

Amazon, the Journal reported, says it may box and ship products that it expects customers in a specific area will want, based on previous orders and other factors it gleans from its customers’ shopping patterns, even before they place an online order.

Among those other factors: previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices.

Amazon has worked to cut delivery times as a way of encouraging more orders and satisfying customers, such as by expanding its warehouse network and making some overnight and even same-day deliveries.

Amazon didn’t estimate how much delivery time it expects to save, or whether it has already put its new system to work, the Journal reported.

“It appears Amazon is taking advantage of their copious data,” Sucharita Mulpuru, a Forrester Research analyst, told the Journal. “Based on all the things they know about their customers they could predict demand based on a variety of factors.”

To minimize the cost of unwanted returns, Amazon said it might consider giving customers discounts or even make the delivered item a gift.

“Delivering the package to the given customer as a promotional gift may be used to build goodwill,” the patent said.